Blog
Ideas, reports, and stories
How we test, what we've learned, and how to apply it to your store.
- croab-testingecommerce
Free Shipping Threshold: How to Test Your Way to the Right Number
Free shipping threshold optimization without losing money. The margin-vs-AOV tradeoff, the testing method, and Salla and Shopify-specific guidance.
May 5, 2026
- croab-testingecommerce
Heatmaps vs Session Recordings vs A/B Tests: When to Use What
Heatmaps show where, recordings show why, A/B tests show which. A clear decision framework for picking the right CRO tool for the question you have.
May 3, 2026
- ideascroecommerce
Five A/B test ideas to try this week
Concrete experiments that take an hour to set up and have a track record of moving the needle.
May 3, 2026
- mobilecheckoutcro
5 Mobile Checkout Mistakes That Kill Your Conversion Rate
Five mobile checkout mistakes quietly destroying your conversion rate, plus the A/B tests that fix them. Specific to MENA stores on Salla and Shopify.
May 1, 2026
- ab-testingcroconversion-rate
Why Most A/B Tests Don't Show a Winner (and the Fix)
Your A/B test isn't showing a winner because it's underpowered. Here's the sample size math, traffic thresholds, and how long to actually wait.
April 28, 2026
- statisticsab-testing
What "statistical significance" actually means
Most teams stop tests too early because they misread the number on the dashboard. Here's the mental model that fixes it.
April 28, 2026
- ab-testingsallacro
How to Run an A/B Test on Salla in Under 30 Minutes
A practical walkthrough for running your first A/B test on a Salla store: what to test, how to pick a goal, and when to stop. Set it up today.
April 22, 2026
- announcementscro
Why we built Netaj
A/B testing tools cost too much, get in the way of design, and bury the science. We thought we could do better.
April 22, 2026